Friday, April 21, 2006

IZZE

I have a new addiction.

While browsing the isles of my favorite store of all things fun and enjoyable (Target), I came upon these beautiful, slender, little cans of carbonated juice from a company called IZZE. All I can say is yum. The drink is made of just juice and sparkling water and is delicious. (my favs are pomegranate and grapefruit) I've never been a soda drinker, but I can't get enough of IZZE.
IZZE also sponsors and funds a program called "Project Reach" which provides education for the workers who pick the fruit that they buy, which are usually itinerant workers or newly arrived immigrants. And while I am not naive enough to believe that they are not in the business to make a profit, it is nice to see a company who feels a little responsibilty for their surrounding community and world.

Do yourself a favor and find some IZZE!

No comments: